As you might remember, Some of the topics taught in my class are:

Pulling Estimates from Nielsen
Learning to Sell Estimates
Actual Role Plays that cover:  Ascertaining Information, Presenting Your Station’s
Offerings and Presenting a Cross-Platform Sponsorship Package
Definitions of Ratings, Share, Hut, Cume, CPP
Learning How to Make a Media Plan
Supply and Demand – How Stations Price and Manage Inventory

Guest Speakers will be Present to Discuss:

Creating and Selling Promotions
Using Digital Media in Your Plan
The Basics of Social Media

And my famous “Senior Industry Panel” has some of the industry’s top and most
well respected professionals imparting all kinds of wisdom on the students.

Here are the pertinent details of the 2012 class that hopefully you’ll
pass on to your assistants so they can sign up:

Place:  UCLA Westwood Campus
Date:  1/9/12-3/20/12 (12 classes)
Time:  630p-930p
Day:  Monday’s
Room:  Lindbrook Center Room 204
Course Number:  X463.13
Units:  4
Reg #; W9341

For More Information go to:  UCLA Extension Catalogue

To Sign Up

Call:  310-825-9971
Log On:  uclaextension.edu
Direct link: https://www.uclaextension.edu/r/Course.aspx?reg=W9341

Any other questions:  Feel free to call me:  213-618-TMAC

Thanks again and looking forward to seeing your best and brightest in January!!!

Tracey Mac

Tracey McCormack
McCormack Media Services
213-618-TMAC
tracey@mccormackmedia.net
www.mccormackmedia.net
@TraceyMacTweets